We were charged with developing an e-commerce site for LV Nutritional Products—a business with a strong product line but no brand identity to call its own.
Before diving into the site, we held a full brand development session to pin down the essentials: target market, brand goals, and positioning. Next, we refined their existing logo and created a cohesive visual identity, including a new color palette and brand elements.
With the brand direction in place, we moved forward with designing the website. The client wanted something visually unique. Since their flagship product is a powder that is mixed with water, we incorporated flowing, wave-like shapes and design elements that represent this transformation visually.
creating a brand takes thought and a professional team
LV Nutritional Products squarely fits into the Caregiver brand archetype, with a strong secondary focus on Innovation. This blended persona guided our approach—especially in highlighting expert guidance and product advice throughout the site.
Outside the site, we‘re keeping the brand in front of their audience with ongoing digital content: four newsletter designs and two social media posts a month, which work to keep their audience educated, engaged, and expanding.