01 / Before
The earlier Cycle Corner identity, with its illustrated rider.
Cajees Cycles / GraphicsPro case study
THE RIDE STARTS
WITH THE
BRAND
Connecting the energy of cycling across the Cajees identity, social campaigns, motion and online store.
See the work ↓
The brief / Retail / Identity, campaigns & e-commerce
MORE THAN
A BIKE SHOP
Cajees has an established retail presence and a community that lives for the ride. The task was to connect a busy product world through one recognisable visual direction.
We carried that direction across rider encouragement, practical advice, campaign moments and the e-commerce journey. Each piece has its own reason to catch attention while keeping the Cajees signature.
Brand evolution
FROM CYCLE CORNER
TO CAJEES
The approved wordmark keeps the red-and-blue character, with cycling cues built into the lettering. One clear signature to carry into campaigns and retail.
02 / After
The approved Cajees wordmark gives the work one recognisable signature.
Campaign creative
ONE BRAND
REASONS TO RIDE
Encouragement for a first ride, practical bike care and a moment for the community. Different stories, one Cajees identity.
Reels / Motion
THE BRAND
IN MOTION
Short-form work carries the same identity into product stories and everyday moments.
E-commerce website
THE NEXT CLICK
THE NEXT RIDE
The online store connects campaigns to browsing and product discovery. The brand direction helps that journey feel consistent from the feed to the store.
Explore the live website ↗
KEEP YOUR
BRAND MOVING
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