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LV Nutrition / GraphicsPro case study

ONE RANGE
ONE CLEAR
SIGNATURE

A connected identity, product labels, social creative and online store for LV Nutrition.

Brand identityLabel designSocial campaignsE-commerce
See the work ↓
LV Nutrition Berry MelloMag C campaign with exact product packaging
The brief / Wellness / Brand, packaging & digital

FROM PRODUCT
TO PRESENCE

A nutrition range has to work in several places at once: in the hand, on the shelf and in the feed. The challenge was to make those encounters feel like one recognisable brand.

We connected the identity, label hierarchy and campaign creative through a consistent visual language. Product-level colour and personality sit within one clear family.

Brand evolution

SAME NAME
CLEARER SIGNAL

The identity became the starting point for the whole range. A more distinctive signature carries from the packaging into the campaigns and digital experience.

01 / Before
Original LV Nutritional Products logo

The original identity, shown as supplied.

02 / After
Current LV Nutrition logo

The updated LV Nutrition identity, carried across the range.

Label design / Pregnancy Formula

THE DIFFERENCE
IS IN THE DETAILS

A before-and-after design comparison: clearer hierarchy and a more deliberate branded presentation.

Complete original LV Pregnancy Formula label, front design and nutrition information
Before / Original Pregnancy Formula label
Redesigned LV Nutrition Pregnancy Formula packaging, front and back
After / Redesigned pack
Campaign creative

FROM PACK
TO POST

Product stories, everyday wellbeing and campaign moments, expressed through the same recognisable brand language.

Reels / Motion

THE BRAND
IN MOTION

Short-form work carries the same identity into product stories and everyday moments.

LV Nutrition focus and energy reel
Open film ↗
LV Nutrition everyday wellness reel
Open film ↗
LV Nutrition video advertisement
Open film ↗
E-commerce website

FROM THE SHELF
TO THE SCREEN

The e-commerce website carries the product range and brand language into browsing, category pages and the buying journey.

Explore the live website ↗
lvnutrition.co.za/
Actual LV Nutrition e-commerce website homepage
The actual LV Nutrition online store / Website design and e-commerce

MAKE YOUR RANGE
FEEL LIKE ONE BRAND

Let’s connect your identity, website, photography, video and marketing.

Let’s talk about your project