
The original identity, shown as supplied.

A connected identity, product labels, social creative and online store for LV Nutrition.
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A nutrition range has to work in several places at once: in the hand, on the shelf and in the feed. The challenge was to make those encounters feel like one recognisable brand.
We connected the identity, label hierarchy and campaign creative through a consistent visual language. Product-level colour and personality sit within one clear family.
The identity became the starting point for the whole range. A more distinctive signature carries from the packaging into the campaigns and digital experience.

The original identity, shown as supplied.

The updated LV Nutrition identity, carried across the range.
A before-and-after design comparison: clearer hierarchy and a more deliberate branded presentation.


Product stories, everyday wellbeing and campaign moments, expressed through the same recognisable brand language.



Short-form work carries the same identity into product stories and everyday moments.
The e-commerce website carries the product range and brand language into browsing, category pages and the buying journey.
Explore the live website ↗
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